It doesn't matter how often you wash your hair, but the fact is that shampoo is the first step to keeping your curls healthy, clean and vibrant! It's a daily use for our Loletes Curlies. The patauá oil and plant extracts present in the formula promote softness and smoothness to the hair, increasing its natural moisture and elasticity. How to apply Lola Meu Cacho Minha Vida Shampoo 500ml Apply a small amount to damp hair, gently massage through the hair and scalp with your fingertips and rinse. Repeat the operation, leaving it on for 1 minute, then rinse again. For incredible results, follow the treatment with the Meu Cacho Minha Vida collection.